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3 quick and easy wins for your Facebook page this week

Facebook - LikeFacebook has been rolling out some big changes recently.  Here’s how you can take advantage of two of them to make your Page more effective, and a reminder about an existing tool that not everyone makes the most of.  3 things to do on Facebook this week!

1) Facebook has now abandoned all rules regarding what goes on your cover image apart from the rule that you’re not allowed more than 20% text.  The text limitation obviously puts a bit of a brake on what you can do, but think laterally. Now you can promote your latest offer, put your website or contact details on there, have an arrow to the Like box (or to an app you have in the top row) asking people to take action.  And so on.

This great post by Mari Smith shows you some examples of what you can do, gives you a free checking tool for your 20% ratio, and also explains how the Facebook cover image will look once the new Newsfeed design is rolled out to all personal Facebook profiles.  Now is the time to revisit your cover image design in order to take advantage of these changes.

2) Turn on replies for your page.  Facebook has just made it possible to reply to individual comments on your page, and to have these threaded, rather than having to reply to ‘everyone’ who’s commented on one of your posts.  The most popular threads will be automatically shown at the top.  This is could be a great feature, although there are some doubters that feel it might be over complicated; time will tell.

In the meanwhile it’s a good idea to try it out; you can always change it back again if you want to.  To turn it on, go to Edit page at the top of your dashboard, then Manage permissions. The box to tick is near the bottom:

How to turn on Facebook replies

After it’s ticked, here’s an example of how it works.  This function is being rolled out, so you may not have it quite yet.

Example of Facebook page reply

3) Check your Insights.  Yes, those stats that you see in your dashboard!  If you click on ‘See all’ you can rank your posts by reach (how many people saw each post), engaged users (how many people clicked on it), talking about this (how many people commented on, shared or liked each post), and virality (the percentage of people who saw your post and then engaged with it).

If your fans are engaging with your posts, this activity spreads virally to their friends, which leads to more fans, more engagement and so on. So it’s important to know which of your post types is getting the most attention; is it status updates, photos, polls? Is time of day important?  By checking your Insights regularly, you can improve the effectiveness of your page.

So there we have it, 3 quick and easy things you can do to improve the effectiveness of your Facebook page. Do you have any other quick win ideas?

Ginny
 

Ginny Carter is a business book ghostwriter and book writing coach. She’s on a mission to turn speakers, coaches and experts from aspiring authors to actual authors with the credibility to charge more for what they do. Do you want to get seen, heard and hired with your own book? Claim your free guide How to Stand Out as an Expert With Your Own Book here.

Click Here to Leave a Comment Below 11 comments
Joy Healey - March 28, 2013

Hi Ginny

The change about the Like Button reminded me to look at my page only to find that my Like App wasn’t even visible!! It was down below the first row. Sigh!

Partly I think I hid it away in the very early days when I had about 2 Likes, and forgot to move it back when I made double figures. Partly I added more stuff and it slipped. So any Likes I’d achieved were from asking friends and from my blog.

Hopefully no-one else will have made that mistake – but worth checking.

Joy

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Ginny - March 28, 2013

You can move it back to the top row by expanding both rows, then clicking on the pencil symbol on the Like app and swopping it for another position – hope that helps. But the arrow on your cover image (should you do one) is really for the Like button that you can’t see on your page, but which non fans can.

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Bonnie Gean - March 29, 2013

Naturally, with the change it’s going to mean people will be falling all over themselves to add the LIKE feature back to their images. I’ll wait to see which part of the timeline shows on the newsfeed before I actually take advantage of the new changes.

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Ginny - March 29, 2013

Yes let’s prepare ourselves for a rash of arrows! No bad idea to wait and see.

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Jan Kearney - March 29, 2013

I think it’s a great change – simply because that amount of space is wasted with pretty pictures. I’m sure we’ll get the mad rush of huge arrows etc though.
The replies I think potentially great – but the reports of FB changing the comment order is worrying – that is a bit pointless surely?

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Ginny - March 29, 2013

I quite like the pretty pictures Jan! But it will be nice to be able to be more informative in the cover image. The rationale behind changing the comment order is to move the most popular comment threads to the top, which I can see for large fan pages would be good as it removes the spammy and uninteresting comments to the bottom. But for ‘normal’ pages I’m not sure it will make a lot of difference.

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Debra Moser - March 31, 2013

Hi Ginny, thank you for the great tips and will have to check out Mari Smith’s post as well.

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Jean Nicol - May 3, 2013

Hi Ginny, glad we have connected here and I now have a great source for lots of good tips using social media!

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