Business Book Marketing
There are many ways you can market your business book so it sells as many copies as you hope, and in these ‘book marketing’ posts you’ll learn what they are. I’ll help you learn about two types of book marketing. Pre-marketing activities are those you carry out before it’s published, such as bringing influencers into your book content, embedding opportunities to sign up to your email list into the text, and finding ways to promote your business and expertise within your story. Post-marketing activities include talking about your book on social media, using your blog to highlight key chapters, creating a page on your website to showcase your book, and using PR to build awareness. The good news is that when you promote your business book you promote yourself and your expertise as well, so the two add to each other. Learn more by reading my posts on business book marketing.