Your Business, Your Book

How to plan, write and promote the book that puts you in the spotlight

Winner of the sales and marketing category at the Business Book Awards 2020!

If you're a coach, consultant, or speaker who makes a living from your expertise, this book is for you. It's your guide to planning, writing, and promoting the book that elevates your authority, increases your visibility, and gets more clients saying 'yes'.

But creating such a book is a challenge. Where do you start? How do you keep going until it's finished? And what do you do after you've pressed 'publish'?

Don't let your book stay in your head – allow it to come to life and make a positive difference to both you and your readers by following the guidance you'll find in this guide.

Part 1: Plan 

Learn how to create a strategic plan and outline for your book, so it both supports your business and helps the right people.

Part 2: Write

Master the art of crafting your work so it engages, inspires, and educates your reader.

Part 3: Promote 

Discover how to market your book so it sells to a ready-made audience. This is the final step in building a reputation as the go-to expert in your field.

This book is for you if...

  • you know you want to write a book about your expertise but you're stuck with where to start;
  • you've got part way through writing your book and have run out of steam; or
  • you've written and published a brilliant business book but no-one's buying it

The author

Ginny Carter is a business book ghostwriter and book coach. She’s ghosted numerous books on a wide variety of topics, some of which have been taken on by major publishing houses. They all have one thing in common: they’re bringing their authors visibility, credibility, and bookability. With her background in business and marketing, she’s perfectly placed to help her clients boost their credentials with an authority-building book. Get this book to learn her secrets.

What readers are saying

James Crow

‘I’d been toying with writing my first book for some time before I read this. At last it’s clear what path to take, and when to seek help. That alone has spurred me into action. Can’t wait to release my book.’

Julie Dennis

Menopause at Work Trainer

'What an excellent resource. This book left me with no questions about how to write a business book; it's comprehensive without being overwhelming, and the advice is easily actionable. I love the gentle humour throughout.'

Karen Skidmore

The Business Catalyst

‘This book is practical and easy to read, with several sections that I went back to in detail when I was writing my own book. I particularly loved the Writing Persuasively and Insider Tips for Easier Writing chapters. And the Editing one was VERY useful. One to keep as a reference guide for sure.’