Can you even write a book at the moment?

Life has been turned upside down. The Covid world we live in is one in which we don't know whether our kids will go back to school this summer, when we'll next be able to see our far-flung friends and family, and - for some of us -…

The 9 best things about working from home

  It can feel like a stressful time at the moment. We're having to change our daily habits in a way we've never done before, and one of them is - for many people - working from home. You may be working from home for the first time.…

Speakers: how a ghostwriter can transform your business book

If you're a professional speaker, or even if you just speak to promote your expertise and win more clients, you'll know that having a book is a priceless asset when it comes to attracting the best speaking gigs. In fact, it's becoming a necessity. That's…

Book back cover mistakes that ruin sales and how to fix them

What do you do when you’re deciding whether or not to read a book?  You read the title. Then you turn the book over to read the book back cover. That’s probably about it. This means as an author, you get a meagre 2-3 chances to convince…

Why you should write a business book with tons of competition

You're poised to sketch out a plan for your new business book. Maybe you have your laptop open, or possibly you're a pen and paper sort of person. You could even have your flip chart and post-it notes out (if so, full marks for enthusiasm). But…
reading book by the fire

The top 2019 business books to read this Christmas

As 2019 draws to a close, it's a wonderful time of the year to pick out the best and brightest business books, self-help guides, and thought-leading titles of the past 12 months. Why? Because while you're curled up in front of the fire sipping…
Haircut

The fail-proof guide to editing your business book

When I had a haircut recently I asked the hairdresser what could be done to make my fine hair look thicker, and she advised slicing some layers into it. I was surprised - surely that would mean less hair, not more? But she was right. Chopping…

How to charm your readers so they hang off your every word

I once heard a high-level diplomat describe diplomacy as ‘the art of letting other people have your way.’ The same can be said of persuasion, and if you’re a speaker, coach, or thought leader whose work revolves around helping people…
business book ghostwriter business book coach

How to construct your elegant book outline

When one of my nephews was seven years old, he proudly showed me a science test he’d done at school. My attention was drawn to a question halfway down the paper: ‘Why do we have a skeleton?’ His answer was as direct as only a small…

How to build your business book author platform (before you’ve written a word)

Picture the day when you hold your finished book in your hands. You pour yourself a glass of bubbly, post a picture of yourself with it on social media, phone your mum, and collapse in a self-satisfied heap. But there’s one thing missing…
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Three questions for writing a book that’s a force for change

'There are just three rules for writing,' claimed bestselling author Somerset Maugham. 'But nobody knows what they are.' This is true, but it doesn't mean you have nothing to go on when you're planning your book. In my experience of…

How to give your business book an irresistible cover design

This post will focus on the most ignored piece of advice in the history of the universe. Never judge a book by its cover. Yeah, right. Because we make assumptions about pretty much everything on how they look - we just don't like…