Your business book: should you give your ghostwriter an AI-written draft?

Until recently, writing your business book without spending months pounding a keyboard could only mean one thing: hiring a ghostwriter.… Read the rest

How to write a book introduction: a step-by-step guide

    A compelling book introduction chapter is the key to capturing your readers’ attention. In this step-by-step guide, discover… Read the rest

How to write a book that captivates your readers

The scene: you, at your keyboard, asking yourself the Big Question. ‘How to write a book?’ The answer: put one… Read the rest

Academics: The 3 keys to turning your expertise into a business book

  Not long ago, a distinguished professor in leadership and management came to me. He’d been published numerous times in… Read the rest