business book ghostwriter business book coach

The surprising bonus of writing your business book

Getting started with your business book can go one of two ways. You're so excited the words pour out of you. Or, you stare for hours at the screen and nothing happens. And even if you're in the 'pouring' camp, you'll find yourself…

Why your business book introduction is killing its sales

  If you're like many of the business authors I coach to write a book, the introduction to your own probably goes like this: Introduce the topic Explain more about it Share your viewpoint Explain a bit more Which…

Why you’re writing your business book for the wrong people

It's a tricky moment, I'll admit. That point in your business book when you go out on a limb. You make a controversial argument which you know some people will disagree with. You go for a radical change of tone throughout.  You even…

Four questions to kick start your business book right now

You've opened the dreaded Word document for the fifth time, but still haven't managed to type more than a few lines of your new business book. You wonder why it feels so hard. Maybe you're not cut out to write it. Possibly you've not…

What makes your business book an award-winner?

  This is a post about how to elevate your business book to award-winning standard. Even if it doesn't look like it at first (you're going to have to trust me on that). And even if you've got no desire to enter it for an award (because…
Ghostwriting Tips How to brief a graphic designer

How to brief a graphic designer for your business book cover and get great results

OK I know graphic designers these days are a little more hi tech than colouring pencils would suggest, but it was such a nice image.... The thing is, as a business owner you'll have needed to brief a graphic designer for your business book…
Books for Your Book #business book ghostwriter #business book coach

The 10 essential reads for your business book

As a business book ghostwriter and book coach, I'm constantly inspired by books about writing by other professional authors. As the legendary Stephen King said in On Writing: A Memoir of The Craft, “If you don't have time to read, you…
Advice to witch who wants to become an author

Book advice for a witch who means business

Last week I got a ghostwriting enquiry from a prospective client. Nothing new in that, but this time it was from a witch. Yep - a bona fide, broomstick-wielding, hair-raising, cauldron-stirring witch. Here's how it read: Dear Ginny I'm…
the real reason your business book is on hold

The real reason your business book is on hold

As a business book ghostwriter and book coach, I talk to a lot of experts and entrepreneurs who've got a book in them, but aren't sure how to make it a reality. What they all have in common is a knowledge they need help to create a great…

Why the end of your book is just the start

  This is a guest post by Emma Sutton, author of the recently published real-life story about starting her family And Then There Were Four. When I first started writing my book, I thought that getting the stories and words on…

How to turn a profit from your business book in 3 easy steps

  Whether you're an entrepreneur, a coach, a speaker, or a consultant, you'll be familiar with the concept of getting a healthy return on investment (ROI) for your time. But have you ever thought about how you'll get a return…

How to outline your business book in 60 minutes

  'I've got the skeleton of my book in place, but feel I'm limiting myself with it'. 'I keep trying to work out what I want to say. It just doesn't seem to flow'. 'Where do I start with my outline? It's all a jumble in my head'. About…