How to write the business book that hits your readers between the eyes

  If this isn't a rude question, what's special about your business book? I'm not trying to trick you, honestly. I mean, what's the point of it? 'Well, it's about the four main elements of leadership', you say. Good! That's…

The surprisingly easy way to write for the readers who dig you

You're writing a business book because you want people to read it. 'Doh! Tell me something I don't know', you say. Which is fair enough. Except it's so easy, when you start planning your book, to lose sight of what your readers really…
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Working with a business book ghostwriter

As a business book ghostwriter in the UK (although I also work with experts and speakers all over the world), I'm often asked by potential authors what they can expect when they hire a ghostwriter. What's the process? How does it work? And…

Writing your business book: how to love it

Why is it so freaking hard to write a book? It's only words on a page, after all. And we're experts in what we do. Surely, with a bit of effort, we could all produce a bestseller we'd be proud of. But somehow it doesn't feel like that, does…

Writing your business book: how to love it

Why is it so freaking hard to write a book? It's only words on a page, after all. And we're experts in what we do. Surely, with a bit of effort, we could all produce a bestseller we'd be proud of. But somehow it doesn't feel like that,…

Why some experts never talk about their business book

  Picture two experts or speakers who've each written a book for their business. However, one of them will command double the client and speaking fees of the other after it's published. Now imagine two different authors, one of…

The one person vital for your book’s success (apart from you)

Here's a sobering thought. 90% of published books sell fewer than 100 copies over their lifetime. That's a miserly return for a hell of a lot of hours at the keyboard. But it doesn't have to be this way. With the help of a book…

Why being a lousy writer will help you write your business book

    You sit down to write your business book and check over what you did last week. Ugh. The words don't seem to mean anything - it's a jumble of thoughts splattered across the screen. Who the heck would read this? What's…

26 business books to transform your 2017 (without leaving your armchair)

    Do you know the best thing about being a business book ghostwriter? I get to learn so much from my clients. Sometimes I feel like I'm a walking encyclopedia - it's a privileged position. As you can imagine, I'm also…

5 ways to find the gold in your business book

  You've written your business book. Amazing! It's informative, it's clear, and it's inspiring. No wonder you're proud. Now it's time to market and sell it. Is this the point your happy feelings start to wane? Because…

Can’t start your business book? Here’s why and how to fix it

  It's so annoying, isn't it? You're all set to write a book for your business. Correction: you are writing your book. But whenever you sit down to plan out your content you feel stuck. Then procrastination sets in. This…

5 surprising ways to tell if you’re wasting precious time with your business book

You've got part way through writing a book for your business. If you were to count the hours you've spent on it so far, you'd . . . well, let's say you'd rather not know. And like every other part-way-through author before you, there's that…