The magic way to land clients without five years of networking
It can be a drag working for yourself, can’t it?
All you want is to use your expertise and talents to help people or businesses become better, selling your programmes, consultancy services, or talks along the way.
Instead, you seem to spend half your time drinking bad coffee on the networking circuit, listening politely to business owners droning on about themselves. Or you find drawn to Twitter and LinkedIn on the weekends. Even worse, you spend a fortune on ads designed to attract the perfect clients to you (advance hint – they don’t work) while your credit card takes a pounding.
What if I was to tell you there’s a more powerful way to gain what you want?
And that it doesn’t mean doing your job any differently (although as a bonus, you’ll get better at it in the process)?
It’s writing a business book.
‘What – spending years writing a book is easier than networking my way around the country and online?’ you ask.
Well, it’s not easy but it is a damn sight more productive and it certainly won’t take you years.
Plus, you already know your stuff, so you may as well capture it in a book. It’s a bit like putting your foot on the accelerator of your expertise.
Here’s what to do.
Take your business proposition
That’s just a fancy way of saying: who do you help and how do you help them? If you’re a life coach helping senior executives feel less stressed, that’s your proposition. Or maybe you’re an IT consultant who enables medium sized businesses to streamline their processes and save money.
Your book should be aimed at the same people as your business, and be based on the same wisdom you share with your clients.
That way, it will be a shop window onto your expertise.
Outline your business book
If you’ve already got a tried and trusted process for helping or advising your clients, this is easy. Even if you haven’t, one of the benefits of spending time thinking about it when you’re writing your book is that you soon will have.
Take your process and map it out step by step. What do your clients need to know first, second, third, and so on, in order to solve the problem you help them with?
Use these steps to create an outline for your business book so it flows logically.
Write your book
Once you have an outline, plot out your main points for each chapter along with the case studies, examples, and stories you’ll include to bring them alive.
But if you want the potted version, it’s this: write your first draft without worrying about the style – just get your thoughts down on the page. Then edit repeatedly to make your writing succinct, interesting, and persuasive.
Publish and promote
Once your book is out there, you can use it to bypass all that draggy networking I talked about earlier.
It’ll be a book proves that you know your stuff, and have enough confidence and sticking power to write 50,000 words about it. Which says far more about you than a handshake and a business card ever could.
Now you can send your book to potential clients, promote yourself as an author, sell it online, brag about it on stage, and – yes – use it at networking events if you want to.
The point is, you have options, and within each one you’re now a published author instead of yet another coach or consultant.
That’s why you can think of your book as an accelerator. You’ve learned your expertise and you’ve built a client base. Now with your book, everything you do to gain clients has extra oomph.
Soon you’ll find yourself with more clients than you can handle, which means you get to pick and choose who you work with.
And all without the networking slog.
If you’d like to explore how this could work for you, apply for a free, half hour Author Maker strategy session with me today. I’ll get you clear on your next step.