You sit down to write your business book and check over what you did last week.


The words don’t seem to mean anything – it’s a jumble of thoughts splattered across the screen. Who the heck would read this?

What’s more, you’re sure there’s a spelling mistake over there, and wonder if you should use a comma to split up the second sentence, or even start a whole new paragraph.

You cast your mind back to that book writing webinar you watched a while back. There was something about needing a great outline in order to create a brilliant book. But you have no outline, just what’s in your head.

Now you’re starting to wonder whether you’ll ever be taken seriously as a business author.

But what if I was to tell you that being a lousy writer can actually be a blessing when it comes to creating a thought-leading and well-respected book?

It’s strange, but true. Read on.

The real reason you’re stuck

You probably think you’re stuck because you don’t know how to structure your thoughts into a full length book, or because you’re terrible at spelling and grammar. You assume if you don’t get those right, your book’s sure to make you a laughing stock.

Maybe you’ve not composed a long piece of writing since you were at school.

So you fall back on the advice you remember from those days, which was to make each paragraph follow on from the last, and to cross your t’s and dot your i’s.

The problem is, it’s hardly inspiring. And it doesn’t help you with knowing when or how to do it.

Dunk and debunk

You’ve been told you need to be an accomplished writer in order to create a book worth reading. Which is understandable, since that’s what most writing advice is geared towards how to write more fluently and accurately so you look like you’ve been doing it for years.

But that’s a myth, and you can debunk it right  now. The fact is, you can be as lousy a writer as you like, as long as you get the right help. Here’s how it works …

It’s the content, stupid :)

It’s what’s in your head that matters,  not what’s on the page.

The gold in your business book is in the content. It’s in the points you make, the big message you put across, and in the arguments you create.

What’s more, you’ve spent a working lifetime developing your point of view and your thought-leading stance. You’ve already done the big work.

Of course, writing style matters. People don’t want to read a badly written book – they’ll give up reading after the first chapter and won’t recommend it to their friends. But you can outsource the writing.

What you can’t outsource is the content.

Bringing in the pzazz

Consider writing a first draft that gets your points across, without worrying how well it flows or how terribly it’s written. Then take a view on what level it’s at.

If it’s in a reasonable state (maybe you’ve done a few drafts) then an editor is probably all you need.

But if it’s really rough, and you’re not sure it gets across the right message in the right way at all, a ghostwriter can re-write it for you so it sings. It’s still your book, but written in your voice to a professional standard. Think of it as being like a movie star using a stylist for the Oscars red carpet: she’s done the hard work of making the film, and now she needs someone to make her look her best for her audience.

The other option, of course, is to work with a ghostwriter who will interview you and write it all from scratch, with zero typing time from you.

You’re unstuck

Instead of feeling stuck, now you have so many options.

What’s more, you can spend your precious time and energy developing your ideas, rather than worrying about how they’re expressed on paper.

‘But won’t it cost a lot?’ you ask.

If you work with a high quality editor or ghostwriter, yes it will.

But what will cost you so much more is not getting your book out there at all because you’re embarrassed by your writing. Or because it’s so painful to get those words on the page you can’t get past your first draft.

You see, once you have a book you can double your client and speaking fees, sell more of your consultancy time, and attract a whole new customer base to your business.

And you have that book off your back and onto the shelves.

Now your book can fly

You assumed you needed to know how to make your book flow and read beautifully. Now you know that’s the very thing holding you back.

Once you’ve got past that you’ll know you can outsource the writing or finessing part, so you’re free to get on with your book. No more procrastinating or forcing yourself to get those words down. Just blurt it all out in the way that feels best to you.

You’ll save time, effort, frustration and – in the end – money.

Imagine how you’ll feel when you hold that finished book in your hands, and see it doing good for you and your readers in the world. It wouldn’t be there without you, or the wise decision you made to let go of the writing stuff.

Now you can create the business you want, on the back of your amazing book.

All you need to do is acknowledge the pain of writing it. Then do something about it. Find the best editor or ghostwriter you can, and release your book into the world.

2 replies
  1. David G Malcolm
    David G Malcolm says:

    Ginny, before I sign up by spending money, I need to say that one of my challenges is figuring out which book to write. There are three options:
    1. A book based on my recovery from Stage 4 kidney cancer – quite exciting
    2. A book on entrepreneurial sustainable living in small communities
    3. A book on personal memoirs.

    How do I decide? I am passionate about all three!


  2. Ginny
    Ginny says:

    It’s a nice problem to have, David! I’d start by thinking what you want to achieve with your book. Is it personal satisfaction, support for your business, or something else? That will help you narrow down your choices.


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