Working with a book ghostwriter – the how and why

I'm sure you've heard about ghostwriters. They're those slightly mysterious creatures who pen other peoples' books for them, writing their content in their voice. They don't have their name on the book (that accolade belongs to the author),…

The mistake business authors make with their story, and how to fix it

Have you been through a personal experience which you'd love to share with the world, through a book? Maybe you could help other people who've been in the same situation; they'd be able to put the insights you've gained into practice in their…

How long should my business book be?

  One of the things I love about Twitter is how often I get asked questions by people who are beavering away on their business book. It's brilliant when I can help them, even if it's only in 140 characters. Something I get asked…

The real reason you’re not writing your business book

I talk to a lot of budding business authors in my job - it's one of my pleasures. I never cease to be thrilled by how many experts and speakers there are out there, who are inspired to create a whole book out of their knowledge and insights. But…

The writing mistake you’re making which is turning 25% of your readers off

Did you know your readers each have their own preferred way of learning a new thing? And that if you don't cater for each way within your business book or blog post, you'll be turning a chunk of them right off - without even realising it? You…

7 remedies for when you don’t feel like writing

It happens to all of us. It even happens to the best writers in the world. You know what I mean - that moment when you think about writing your business book or your blog, and it just doesn't happen. You don't feel like it. You'd rather clean…

5 fast, fix-it solutions for wishy-washy writing

You know the feeling. You've been writing your book all evening. You're exhausted, but you just know that what you've got down on the screen is your best yet. You go to bed feeling excited about reading it through tomorrow. It'll only need…

2 ways to promote your book or business you’ll not have thought of

I've had a couple of fascinating weeks trying new promotional techniques for my ghostwriting and book coaching business, and I wanted to share my experiences with you so you can learn from them as well. Perhaps you're an author wanting new ways…

3 ways to write a business book you’re passionate about

In a Facebook group I'm in, I recently got into a debate with someone who felt that her new business book should be about what she loves to write about, rather than gearing it towards benefiting her business. My view was that it didn't make…

Why your business book isn’t selling (and how to tweak it so it does)

Have you written a business book that isn't selling? How frustrating and demoralising is that? All those hours of work are not getting you the reward you would love, and more importantly your expertise and wisdom are not helping the people…

Who am I To Write a Book?

If you're a coach, a speaker or an expert who wants to be known as an authority in your field, I'm sure you'll have thought about writing a book. Having a book can be a real game-changer when your desire is to be the go-to person in your niche. And…

Easy ways to wow your readers with your business book outline

When we read a business book we're taken on a journey, and one of the lovely things about being a reader is that we don't see the work the author has put into mapping out that trip. But when we've got an idea for our own book, suddenly that…