Who am I To Write a Book?

If you're a coach, a speaker or an expert who wants to be known as an authority in your field, I'm sure you'll have thought about writing a book. Having a book can be a real game-changer when your desire is to be the go-to person in your niche. And…

Easy ways to wow your readers with your business book outline

When we read a business book we're taken on a journey, and one of the lovely things about being a reader is that we don't see the work the author has put into mapping out that trip. But when we've got an idea for our own book, suddenly that…

3 steps to picking the killer idea for your business book (without wasting the ones you turn down)

One of the questions which I love being asked as a business book ghostwriter and coach is: ‘I have seven topics I could write about. Each one of them is brilliant and would make the world a better place. How do I decide which is the…

How to make your writing memorable with stories and case studies

  We all love a good story, don't we? But when we're writing for our business book, we often forget about them. A story can also be a case study or an example of someone you've helped, as well as a 'story' in the traditional sense…

Five ways to speed up your writing

If you've ever started the process of writing a book or even a blog post, you'll most likely have asked yourself the question, 'how long will this take, can't I speed it up at all?'. Many budding authors underestimate the time needed to write…

How to win over your readers when they don’t believe you

If you're a speaker, coach or expert who loves working with people face to face, you'll naturally be adept at dealing with your clients' feedback on the spot and adapting your style to suit. You can probably tell from their body language or…

7 Ways to Choose the Perfect Title For Your Business Book

I've you've ever told your friends and family that you're writing a book, I bet the first thing they asked you was, 'What's it about?' And then they probably said, 'What's it called?' So it's no wonder that authors tend to get a bit fixated…

Your book audience: why less is more

I had a great strategy session today with a client who wasn’t sure how to target her forthcoming business book.  There were two audiences she could have focused on: one was a general ‘small business’ audience, and the other a much more…

From 140 Characters to 140 Pages

You'll have to bear with me on this one. This is a very usual post for me, because it's so personal. I'm not the kind of blogger who bares her soul on a regular basis, so be kind to me :) but I wanted to write it, partly to explain what's changed…

Four reasons why writing a book should be a top goal for speakers, coaches and experts this year

If you're a speaker (or a coach who promotes your business through speaking), then you'll probably have been asked if you've got a book. Which is great if you've got one, but a bit frustrating to say the least if you haven't. In a Facebook…